Search Engine Optimisation or SEO refers to the process of enhancing The results of a certain web site  or page at the Organic or Algorithmic search results, using both onsite and offsite elements. Search engine optimization is by nature rather an intuitive art that lends itself to being undertaken by an individual as opposed to individuals in a bigger company. This report covers the main advantages of selecting an independent adviser and also touches upon other things which you might wish to take into account during the selection procedure.

 It is simply wrong to assume that SEO is something that can occur following a site has been designed SEO if done well ought to be considered during and after the design process as the search engine optimization process will often dictate the navigation and structure and certainly the content of your website. A Stephanie Sommet SEO Consultant costs less than a SEO Company. There are a number of reasons why it is more cost effective to employ a Freelance SEO instead of a larger firm, these include:

• An independent Consultant has low overheads compared to a conventional search engine optimization company.
• A large search engine optimization company is not as able to scale services to deal with smaller projects, where as a Freelance SEO needs smaller jobs to survive.
• A large search engine optimization company is very likely to charge a standard monthly fee; a Freelance SEO can provide a bespoke service defined by the requirements of the client.

Other reasons to employ a Freelance SEO Consultant Apart from the financial concerns there are a lot of different reasons to hire a Freelance SEO within a SEO Agency:

• A freelance consultant needs to be great to survive and has to achieve results to keep your business.
• An independent consultant is much more likely to take care of your job, treat you with respect, return your requirements and deliver the job on time.
• A Freelance Consultant is not a small cog in a big wheel, they are less likely to be restricted by obsolete company guidelines, or made board by being handed the umpteenth link construction project this week.

An independent consultant is more likely to try to leave a great impression, with it’s their reputation that is in the balance. Their main goal is improving your ranking on popular search engines such as Google, Yahoo or MSN. An SEO consultant has a strategy about how best to maximize the ranking of your keywords on popular search engines. When working with an agency make certain to seek assurances about the expertise of the group members working on your job. Sloppy search engine optimization work performed by under qualified consultants can sometimes harm your sites search positions more than it helps.